KJM Marketing & Communications: Strategic Marcomm - press kit development, media outreach, tours, briefings, speech development, PR plans, key messaging

Do you have so many ideas that you can’t narrow down the best, most efficient strategy for generating buzz? Or, have you spent so much time trying to get your business off the ground that you haven't even considered marketing it?

KJM Marcomm can help. With proven public relations strategies in a variety of industries, Kathy Macaraeg can help you determine how to get your message to your customers. Whether your business needs a little pick-me-up through local and regional media coverage, is ready for national news coverage, or just needs a newsletter to communicate with customers, she can help you choose the best communications strategy for your needs.

Have you aligned your business with a complementary company but haven't done anything to leverage the partnership? Or, are you considering brand partners but don't know where to begin? KJM Marcomm can help you determine appropriate brand partners and how to best leverage the relationship. Kathy Macaraeg can also help you develop your partnership proposal and outline mutually beneficial tactics.

Kathy Macaraeg - A Brief Biography

Kathy Macaraeg has 13 years of experience providing public relations and marketing services to a variety of clients in industries ranging from luxury automotive to retail and consumer products. Her marketing and business knowledge allow her to analyze a client's needs and develop a solid, strategic communications plan that realizes their publicity goals, while never losing sight of the overall business objectives.

As a public relations consultant, Macaraeg has developed public relations programs and implemented campaigns for clients in various industries. Public relations elements have included developing corporate and press materials, tradeshow support, creating a speaker’s bureau and supporting materials, designing and writing newsletters and web site copy, utilizing guerilla marketing tactics and establishing cross promotional relationships, building media lists and securing editorial coverage on behalf of clients.

Before branching out on her own, Macaraeg provided public relations services for luxury automotive brand, Lexus, while at Team One Advertising, the automaker’s integrated marketing agency. Macaraeg was responsible for providing public relations counsel and creating campaigns for key brand initiatives and several vehicle launches. While at Team One, Macaraeg played an integral role in developing a public relations strategy for the launch of the RX 400h—the world’s first hybrid SUV, which resulted in more than 120 million media impressions.

Prior to joining Team One, Macaraeg served as an Account Supervisor at JMPR Public Relations, an automotive agency, where she led the agency’s flagship accounts—Rolls Royce and Bentley Motors, Vespa Motor Scooters and Nakamichi America. Macaraeg developed publicity campaigns for Vespa Motor Scooter boutiques grand openings and secured lifestyle media coverage of the cult brand’s return to the U.S.. Macaraeg also developed a national test drive for Bentley Motors in anticipation of the brand’s highly anticipated launch of the Bentley Coupe.

Prior to returning to the automotive world, Macaraeg joined renowned agency Weber Shandwick Worldwide, where she served as an account executive on key agency accounts in the dot com space, as well as corporate client Initiative Media. Macaraeg serviced Charmed Technology, a developer of wearable wireless computers in publicizing the company’s products at tradeshows across the country. The campaign generated more than 2 billion media impressions.

Macaraeg cut her teeth at a small public relations agency where she managed two of the agencies larger accounts. Macaraeg developed a public relations strategy for an industry trade show, where she established cross marketing relationships, secured NASCAR drivers for autograph signings and created a racing apparel fashion show. As a result, the show boasted increased media coverage by 50 percent, increased show exposure through partnership development by 20 percent and the show’s overall attendance increased by 50 percent.

Macaraeg got her start as a marketing assistant for a well-known computer monitor brand where she supported the regional sales staff in prospecting and targeting new customers, as well as maintaining existing relationships. She developed her pitching skills and provided support for the company’s public relations campaigns, including product testing at technology publications.

When she’s not creating impactful public relations programs for her clients, Macaraeg enjoys traveling with her husband, playing with her dog and taking Tae Kwon Do and tennis lessons.

>>Download complete biography in Adobe PDF or MS Word format<<