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Whether you need a complete public relations plan or assistance
with a product launch,
Kathy Macaraeg can provide you with a program to gain maximum impact.
General Writing and Media Relations:
• Press kit development—Draft materials and develop physical
press kits for general publicity purposes and trade show participation
–Press materials include: press releases, company backgrounders,
fact sheets, executive biographies, etc.
• Media outreach and list development—Create highly targeted media lists and conduct outreach to reporters
• Media tours and briefings—Book media interviews with
key journalists in New York and Los Angeles to introduce company executives
and products to media
–Meetings are typically conducted either in a reporter’s office,
at a nearby restaurant or in a hotel suite (if product demonstrations are inconvenient
to transport) and are held back-to-back over a period of several days
• Speech development—Develop and write media and consumer speeches
Strategic Counsel and Support:
• PR plan and timeline development—Develop a target-specific
public relations plan to integrate with existing marketing initiatives and
create new opportunities to reach target at the appropriate times
• Key messaging—Develop corporate and launch-specific message points
• Media training and interview preparation—Provide media training to ensure spokespeople are “on message” and develop interview preparation sheets for specific public relations initiatives
• Sponsorship planning and development—Provide insight and solicit opportunities to determine the best events and charities to align with to reach target audience
• Event services—Create and develop customer and media
events to showcase the brand
–Support involves: securing vendors, developing invitations, securing
catering and general planning
• Speaker’s Bureau—Research speaking opportunities appropriate for executive (at trade organization events, club meetings, tradeshows or business events) and conduct outreach to secure opportunities
© 2010 KJM-MARKETING & COMMUNICATIONS